QA Lead

Leading quality assurance transformation during WPP's strategic expansion and Apple's Middle East localization initiative

Prodigi India (Quasar Media / Hogarth India) | Sep 3, 2015 - Nov 10, 2017

Spearheaded QA operations during a transformative period including Hogarth's acquisition of Prodigi (March 2016), establishing comprehensive testing frameworks for Apple's Middle East localization project, delivering digital media testing for major brands including TKmaxx and Nescafé, and developing robust Selenium Java automation for Santander Bank during WPP's strategic India expansion.

🌟 Major Client Portfolio & Cross-Industry Excellence

Apple

Technology & Global Localization

Led comprehensive QA for Apple's historic Middle East expansion, testing 8 localized websites with Arabic right-to-left layouts, cultural adaptations, and seamless integration with flagship store launches in Dubai and Abu Dhabi.
Middle East Localization Arabic RTL Testing Cultural Adaptation Global Launch Support
TKmaxx

Retail & E-commerce

Led comprehensive digital media testing for TKmaxx's online platform, ensuring seamless user experience across their discount retail ecosystem with focus on inventory management, pricing accuracy, and checkout optimization.
E-commerce Testing Payment Systems Inventory Validation User Journey Testing
Nescafé

Consumer Goods & Brand Digital

Executed sophisticated digital media testing for Nescafé's brand campaigns and interactive digital experiences, validating content delivery, engagement metrics, and cross-platform brand consistency.
Brand Campaign Testing Interactive Media Content Validation Multi-Platform Testing
Santander Bank

Financial Services & Banking

Developed and implemented robust Selenium Java test automation framework for Santander's digital banking platform, ensuring security, compliance, and seamless customer transaction processing.
Banking Automation Selenium Java Framework Security Testing Transaction Validation
🚀 Strategic Transformation Period
March 2016: Witnessed and contributed to Hogarth Worldwide's acquisition of Prodigi during tenure, supporting the strategic transition from an 80-person startup to planned 300+ employee operation as part of WPP's £7.5B+ digital expansion. This acquisition positioned the company as a key player in WPP's global marketing implementation strategy, with planned 275% workforce growth and establishment of India as a critical production hub for multinational clients.
🍎 8 Middle East Apple Websites
🏪 4 Major Global Brands
🏦 4 Industry Verticals
🌍 25+ Localization Test Scenarios
🔍 100% Right-to-Left UI Coverage
⚡ 95% Test Automation Coverage
📱 12+ Cross-Platform Validations
🚀 75% Testing Efficiency Improvement

🍎 Apple Middle East Localization Excellence

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Comprehensive Regional Testing

Led end-to-end QA for Apple's first Arabic website launch covering UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan, and Lebanon markets with culturally adapted user experiences.

Cultural Adaptation RTL Layout Testing Arabic Typography Regional Compliance
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Cross-Platform Validation

Established comprehensive testing protocols for desktop, mobile, and tablet experiences ensuring consistent Arabic content rendering and functionality across all Apple digital touchpoints.

Multi-Device Testing Safari Optimization iOS Integration Performance Validation
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Localization Quality Assurance

Developed specialized testing frameworks for Arabic content validation, right-to-left reading patterns, cultural sensitivity, and regional market-specific features including pricing and payment methods.

Linguistic Testing Currency Validation Content Adaptation Cultural Compliance
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Strategic Market Launch

Coordinated with Apple's global teams during their historic Middle East expansion coinciding with Dubai and Abu Dhabi Apple Store openings, ensuring seamless digital-physical retail integration.

Launch Coordination Global Collaboration Retail Integration Timeline Excellence

🛠️ Custom Automation Tools & Innovations

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Console Error Checker

Developed intelligent browser console monitoring tool to automatically detect and categorize JavaScript errors, performance warnings, and debugging messages across multiple localized websites.

Real-time Monitoring Error Classification Multi-Browser Support Automated Reporting
🕷️
Website Crawler

Built comprehensive web crawling solution for automated discovery and validation of website content, ensuring complete coverage of localized pages and dynamic content rendering.

Deep Crawling Content Discovery URL Validation Sitemap Generation
🔗
Page Sanity Link Checker

Created advanced link validation system to verify internal/external links, image sources, and resource availability across multiple language versions and regional websites.

Link Validation Resource Checking Broken Link Detection Regional Testing
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Digital Email Campaign Tester

Engineered sophisticated email testing framework for digital marketing campaigns with support for template validation, personalization testing, and cross-client compatibility verification.

Template Testing Client Compatibility Personalization Campaign Analytics

💻 Technology Ecosystem & Testing Stack

🧪 Test Automation
Selenium WebDriver Java TestNG Maven JUnit Page Object Model Data-Driven Testing
🌍 Localization Testing
Arabic RTL Testing Unicode Validation Cultural Adaptation Regional Compliance Font Rendering Currency Testing
📱 Cross-Platform Testing
BrowserStack Mobile Testing iOS Safari Android Chrome Desktop Browsers Responsive Design
⚡ Performance Testing
LoadRunner JMeter Performance Analysis Load Testing Stress Testing Capacity Planning
🏦 Banking & Financial Testing
Selenium Java Framework Financial Compliance Transaction Testing Security Validation Data Privacy Testing PCI DSS Compliance
📊 Test Management
Test Case Management Defect Tracking Test Reporting Quality Metrics Release Management Risk Assessment

🏢 Strategic Transformation Impact During Tenure

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March 2016

Hogarth acquired Prodigi during tenure, transforming from startup to WPP subsidiary with planned 275% workforce expansion

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Global Reach

Contributed to WPP's £7.5B+ digital revenue stream as part of strategic India expansion and multinational client servicing

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Apple Partnership

Led QA for Apple's historic Middle East expansion coinciding with Dubai/Abu Dhabi flagship store openings

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Market Leadership

Helped establish India operations as critical production hub in global marketing implementation ecosystem

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Innovation Drive

Developed proprietary testing tools during period of technological advancement and automation adoption

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Quality Excellence

Established QA standards that supported company's growth from 80 to 300+ planned employees

🌟 Ready to Discuss Digital Marketing QA Leadership?

Let's explore how my experience in leading QA operations during strategic corporate transformations, spearheading Apple's Middle East localization testing, delivering comprehensive digital media testing for global brands like TKmaxx and Nescafé, developing robust Selenium Java automation frameworks for Santander Bank, establishing cross-industry testing excellence across retail, consumer goods, and financial services, and driving quality excellence during high-growth acquisition periods can accelerate your organization's digital transformation and quality assurance initiatives.

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